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Last updated: October 2026

Privacy Policy

Shining Muffin LLC

1. Introduction

Shining Muffin LLC ("we," "us," or "our") operates Calm Urge, a mental wellness mobile application designed to help users manage difficult emotions through therapeutic activities, mood tracking, journaling, and daily support tools.

This Privacy Policy explains how we collect, use, and protect your information when you use the Calm Urge app (the "Service"). By using the Service, you agree to the practices described in this policy.

2. Information We Collect

2.1 Health Information

Calm Urge is a mental wellness app, and as part of its core functionality, it accesses and processes health-related information, specifically data related to your emotional and mental well-being. This includes:

  • Mood tracking data — daily mood selections and emotional state patterns, which reflect your mental and emotional health over time
  • Feelings and concerns — selections you make during daily check-ins about your current emotional state (e.g., anxiety, stress, sadness, happiness)
  • Journal entries — free-form text you write in the Write Down activity or journal feature, which may contain personal reflections about your emotional and mental well-being
  • Daily pledges — wellness intentions you set each day related to your emotional health
  • Difficulty and harm tracking — self-reported difficulty levels and harm status related to your well-being

All health data is stored exclusively on your device and is never transmitted to our servers or any third party. This data is used solely within the app to provide you with its core wellness features, including mood tracking charts, daily check-in summaries, and journaling. We do not collect, sell, or share your health data with anyone.

2.2 Account & Contact Information

Passcode recovery email. If you choose to protect the app with a passcode, you may provide an email address so we can send you a recovery code if you forget it. Providing this address is optional and the passcode feature works without it, but you will not be able to recover your passcode.

The address stays on your device. It leaves it only when you ask for a code, to deliver that code through Brevo (see Section 4). We do not keep it, add it to any list, or send marketing email. Our analytics record that a code was requested, without the address; older versions of the app also recorded the address.

2.3 Information Collected Automatically

We and our third-party partners may automatically collect:

  • Device information — device model, operating system version, unique device identifiers
  • Crash logs — technical data about app crashes and errors
  • Usage analytics — which features you use, session duration, and interaction patterns
  • Advertising identifiers — used to serve relevant ads (where applicable)

2.4 Purchase Information

Subscriptions and in-app purchases are processed entirely by the Apple App Store or Google Play Store. We do not collect, process, or store your payment card details or billing information.

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve the Calm Urge app and its features
  • Process and display your health data (mood, feelings, journal entries) locally on your device to deliver the app's core wellness features, including mood tracking charts, daily check-in summaries, and journaling
  • Analyze usage patterns to improve the app experience
  • Diagnose and fix technical issues and crashes
  • Send push notifications (with your permission)
  • Display advertisements to support the free version of the app
  • Respond to your support requests
  • Send you emails — only the passcode verification and recovery codes you ask for

Important: Your health data (mood, feelings, journal entries, pledges) remains on your device at all times. It is never sent to our servers, never used for advertising targeting, and never shared with any third parties.

4. Third-Party Services

Calm Urge integrates the following third-party services, each with their own privacy policies:

Advertising

Consent Management

  • Google User Messaging Platform (UMP) — manages consent for personalized advertising in compliance with GDPR and other regulations. Google Privacy Policy

Analytics

  • Amplitude — usage analytics to understand how users interact with the app. Amplitude Privacy Policy
  • Unity Analytics — engine-level analytics. Unity Privacy Policy
  • Firebase Analytics — records which screens and features are used, so that a crash report shows what was happening right before it. It never receives your email address or your health data, and it is not used for advertising. Firebase Privacy Policy

Email Delivery

  • Brevo — delivers passcode recovery codes, email verification codes, and product emails on our behalf. Brevo processes the email address you provide for this purpose. Brevo Privacy Policy

Crash Reporting

Push Notifications

5. Data Storage & Security

Your health data (journal entries, mood data, feelings, pledges) is stored exclusively on your device. It is never transmitted to external servers.

Non-health data processed by third-party services (analytics, crash reports, advertising) is protected using industry-standard security measures, including encryption in transit (TLS/SSL). However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

6. Data Retention & Deletion

Your locally stored data remains on your device until you delete the app or clear its data.

You may request deletion of your data at any time by contacting us at info@shiningmuffin.com. We will process your request within 30 days and confirm deletion by email.

7. Children's Privacy

Calm Urge is not directed to children under 13, but anyone can use it. The app asks your age. If you tell us you are under 13, you only see ads that are not based on your activity or interests, the app never asks permission to track you, and your journal stays on your device as everyone's does. A parent or guardian can write to info@shiningmuffin.com to ask what we hold about their child and to have it deleted.

8. Your Rights (GDPR & International Users)

If you are located in the European Economic Area (EEA), the United Kingdom, or other jurisdictions with applicable data protection laws, you have the following rights:

  • Access — request a copy of the personal data we hold about you
  • Rectification — request correction of inaccurate data
  • Erasure — request deletion of your personal data
  • Data portability — request your data in a structured, machine-readable format
  • Objection — object to certain processing of your data
  • Withdraw consent — withdraw consent for personalized advertising at any time through the app's consent settings or your device settings

To exercise any of these rights, contact us at info@shiningmuffin.com.

9. Health Disclaimer

Calm Urge is a wellness tool designed to support emotional well-being. It is not a medical device, diagnostic tool, or substitute for professional mental health care. The app does not provide medical advice, diagnosis, or treatment.

If you are experiencing a mental health crisis, please contact a qualified healthcare professional or reach out to a crisis helpline in your country. Visit findahelpline.com for resources.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of the Service after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Shining Muffin LLC
Email: info@shiningmuffin.com