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Last updated: February 2026

Privacy Policy

Shining Muffin LLC

1. Introduction

Shining Muffin LLC ("we," "us," or "our") operates Calm Urge, a mental wellness mobile application designed to help users manage difficult emotions through therapeutic activities, mood tracking, journaling, and daily support tools.

This Privacy Policy explains how we collect, use, and protect your information when you use the Calm Urge app (the "Service"). By using the Service, you agree to the practices described in this policy.

2. Information We Collect

2.1 Information You Provide

When you use Calm Urge, you may voluntarily provide the following information:

  • Journal entries — text you write in the Write Down activity or journal feature
  • Mood tracking data — daily mood selections and patterns
  • Daily pledges — intentions you set each day
  • Feelings and concerns — selections you make during daily check-ins
  • Account information — if you sign in with Google, we receive your name, email address, and profile picture

2.2 Information Collected Automatically

We and our third-party partners may automatically collect:

  • Device information — device model, operating system version, unique device identifiers
  • Crash logs — technical data about app crashes and errors
  • Usage analytics — which features you use, session duration, and interaction patterns
  • Advertising identifiers — used to serve relevant ads (where applicable)

2.3 Purchase Information

Subscriptions and in-app purchases are processed entirely by the Apple App Store or Google Play Store. We do not collect, process, or store your payment card details or billing information.

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve the Calm Urge app and its features
  • Sync your data across devices when you sign in with an account
  • Analyze usage patterns to improve the app experience
  • Diagnose and fix technical issues and crashes
  • Send push notifications (with your permission)
  • Display advertisements to support the free version of the app
  • Respond to your support requests

4. Third-Party Services

Calm Urge integrates the following third-party services, each with their own privacy policies:

Advertising

  • Google AdMob — serves personalized and non-personalized ads. Google Privacy Policy
  • Meta Audience Network (Facebook) — ad mediation partner. Meta Privacy Policy
  • ironSource (Unity) — ad mediation partner. ironSource Privacy Policy

Consent Management

  • Google User Messaging Platform (UMP) — manages consent for personalized advertising in compliance with GDPR and other regulations. Google Privacy Policy

Analytics

  • Amplitude — usage analytics to understand how users interact with the app. Amplitude Privacy Policy
  • Unity Analytics — engine-level analytics. Unity Privacy Policy

Crash Reporting

  • Firebase Crashlytics — collects crash reports and diagnostic data. Firebase Privacy Policy

Push Notifications

  • Firebase Cloud Messaging — delivers push notifications. Firebase Privacy Policy

Authentication

  • Google Sign-In — optional account authentication. Google Privacy Policy

5. Data Storage & Security

Your personal data (journal entries, mood data, pledges) is stored locally on your device. If you sign in with an account, your data may also be synced to Firebase Realtime Database to enable cross-device access.

We implement industry-standard security measures, including encryption in transit (TLS/SSL) and Firebase security rules, to protect your data. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

6. Data Retention & Deletion

Your locally stored data remains on your device until you delete the app or clear its data. Cloud-synced data is retained as long as your account is active.

You may request deletion of your data at any time by contacting us at info@shiningmuffin.com. We will process your request within 30 days and confirm deletion by email.

7. Children's Privacy

Calm Urge is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13 in compliance with the Children's Online Privacy Protection Act (COPPA). If you believe we have inadvertently collected information from a child under 13, please contact us at info@shiningmuffin.com and we will promptly delete it.

8. Your Rights (GDPR & International Users)

If you are located in the European Economic Area (EEA), the United Kingdom, or other jurisdictions with applicable data protection laws, you have the following rights:

  • Access — request a copy of the personal data we hold about you
  • Rectification — request correction of inaccurate data
  • Erasure — request deletion of your personal data
  • Data portability — request your data in a structured, machine-readable format
  • Objection — object to certain processing of your data
  • Withdraw consent — withdraw consent for personalized advertising at any time through the app's consent settings or your device settings

To exercise any of these rights, contact us at info@shiningmuffin.com.

9. Health Disclaimer

Calm Urge is a wellness tool designed to support emotional well-being. It is not a medical device, diagnostic tool, or substitute for professional mental health care. The app does not provide medical advice, diagnosis, or treatment.

If you are experiencing a mental health crisis, please contact a qualified healthcare professional or reach out to a crisis helpline in your country. Visit findahelpline.com for resources.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of the Service after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Shining Muffin LLC
Email: info@shiningmuffin.com

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